If I have learned anything from watching the Cowboys over the years, culture matters. In professional sports, there are fundamentally two cultures, winning and losing. There really is nothing in between. Either a team has a winning record or a losing one. Recently, Dallas has nurtured a culture of loss. It is disclosed in more than the final scores. It appears in the stadium atmosphere, the countenance of the players, and the price of the merchandise. Last week, I saw a bunch of Dak Prescott jerseys on clearance. Apparently, the store had difficulty getting the full price for his name and number. It is too bad we can’t say the same for Jerry Jones, who is willing to pay an exorbitant amount for his DL-QB.